vendredi 16 juin 2017

Startup News

Amazon buying Whole Foods for $13.7B

Amazon surprised markets this morning by announcing plans to acquire Whole Foods Market, the grocery chain known for organic products and high prices. Under terms of the agreement, Amazon will pay $42 per share, a 27 percent premium over Thursday’s closing price, in an all-cash deal valued at approximately $13.7 billion, including Whole Foods debt.

Mobike secures $600M

Bike-sharing service Mobike has secured $600 million in fresh funding to expand its global footprint. The latest investment brings total funding to more than $900 million for the Shanghai-based company, which currently operates in about 100 Chinese cities as well as Singapore and Manchester.

Slack said to be raising $500M

Investors with a spare $500 million have decided it makes sense to give it to Slack. The group work messaging platform is reportedly in talks to raise a half-billion-dollar round at a $5 billion post-money valuation, according to media reports. Previously, it was reported that Slack is also fielding acquisition offers from Amazon and others.

Human-named bots on the rise

Siri and Alexa, you’ve got company. A growing number of popular human names are also doubling as names for AI-enabled bot startups. More than 20 such companies have recently raised funding, as the chatbot and digital assistant space heats up

$600M Series E
Mobike is an on-demand bike rental service. The Shanghai-based company operates more than 5M bikes with 100M registered users in 100 cities.
Shanghai CHN · Hardware · Mobile Apps · Travel · Transportation
Yiping Xia
Tencent Holdings (Lead), BOCOM International, ICBC International,

The medical devices Market in China

Nearly 100% of the citizens have some form of health insurance

The public hospitals are the traditional diagnosis and treatment centres for the average citizens and the government claims that nearly 100% of the citizens have some form of health insurance. Therefore they have to bear the expensive charges in hospitals themselves or to resort bribery to secure best treatments. The previous year marked with the violent attack on doctors and nurses by the patients.

Large pressures on large cities

The large demographic area of the country, pressurize the burden on public hospitals in the cities like Ghangzhou, Shanghai and Beijing. To ease the burden on public health care centres the Chinese government has taken initiatives to encourage investments in private healthcare facilities by raising funds and healthcare insurance to cover essential private facilities. Qualified private institutions will also be able to list shares and sell bonds to raise funds. This solves the problem of overcrowding in public hospitals as well as maintaining the peaceful relationship of doctor-patient relationship reported by Bloomberg Business. Some Private clinic in Eyes Surgery are penetring the Chinese market and open eyes center, it is a booming market specially for the wealthy Chinese .Euroeyes for example is a german eyes Center and operate legally in China. 

Increasing Hospitals Exploding the Opportunity for Medical Device Companies
source :

mercredi 14 juin 2017

Baidu restores Terracotta Army with AR

Baidu innovation !

But now, Baidu has teamed up with Emperor Qinshihuang’s Mausoleum 
Internet site Museum to revive the visuals of these historical relics with augmented truth (AR) engineering. On Might 18, Baidu launched its AR rendition on the Terracotta Army, Baidu’s AR offerings encompass the Terracotta Pit No.two, kneeling archers, and bronze chariots and horses.
Just after tapping to the digital camera button over the suitable aspect of the look for bar on their Baidu applicationbuyers can discover the AR aspect. Scan a result inpicture (similar to the a few photographs beneathwith the AR aspect, and tap about the ‘click to start’ icon on their mobile phone monitor, and end users can see vivid and colorful digital imaging of terracotta figures overlaid on their own mobile phone.
Alsoearning the picture from the terracotta military the 1st with the world’s 8wonders to be put on the web at twenty billion pixels.Previously this calendar year, Baidu pretty much , adhering to its start of aundertaking directed at in 2015.

lundi 12 juin 2017

Real estate market in China ; lead generation & digital strategy

The online real estate market in China is growing day by day




. The Chinese are getting wealthier, so they inevitably look for better comfort and a better environment. No more pollution, no more confined areas, they now see things big. They select carefully their homes in order to be fully satisfied. Thus, for all real estate professionals, this is a huge opportunity. But then how to generate leads in the real estate field? Decryption with some essential points

How to market a luxury watch brand in China ?

Market your luxury watch brand in China

Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits.The first point is that the high quality watches in China are considered as a “luxury product” for Chinese customers and especially the watches manufactured in Switzerland seem to be of high quality product for the Chinese. In China, there is a real appetite for Swiss watches, as there is a world around authenticity and a story about Swiss watches. In recent years, there has been a slowdown in sales of luxury watches because of the anti-corruption regulations conducted by the Chinese government. 

WeChat : how to use this platform to attract and retain customers

Chinese consumers were too much harassed by advertising offers and ads, you need to stand out from your competitors. WeChat is not an easy social media where you can promote your brand. You can count on WeChat to spread your content, there are two main steps:– Broadcasting attractive content for your audience, and be careful to no share too much commercial content that will give the impression to your audience you are pushing to buy. You need to communicate around the world of the brand. For example offer content with the history of the watch and how they are manufactured, 
How to market a luxury watch brand in China ?

source :

dimanche 4 juin 2017

Alexanders taps into Chinese digital market

Alexanders taps into Chinese electronic industry

Rachel Alexander, proprietor of Christchurch-based Alexanders Digital Internet marketing, helps Kiwi organizations split throughout the wonderful firewall of China.
Unlike the western world's usage of Google and social media marketing, China has its own web companies.
Tencent is the dominant participant listed to the Hong Kong Inventory Trade, the fifth biggest world wide web company while in the globe, and operator of WeChat which has similarities with Fb.
Alexander's corporation was the main New Zealand company to become accredited to promote on Tencent's solutions which includes the potent advertising and marketing tool, WeChat.
But signing up for WeChat is often a difficult process practically akin to creating a web website page and it's one of several companies Alexander can offer you clientele who want to provide retail solutions. (source)

Wechat & Tencent! 

Accreditation to promote on Tencent platforms took several months because of the comprehensive and laborious vetting procedure to stop fraud.
Alexander inquiries the worth of recent Zealand corporations setting up their particular regional sites in Chinese languages for the reason that whenever they would like to reach the largest viewers they should be on Chinese networks.
Chinese do want to offer with formal New Zealand web pages but they are slow to download in China, she mentioned.
These services can also be ever more essential for achieving Chinese tourists within New Zealand simply because most you should not use credit cards in preference to Alipay and WeChat Pay back, an electronic payment process that may be utilised by downloading an application into a cellphone.
With forty per cent of Chinese people now described and totally free impartial travellers and figures predicted to rise from about 400,000 to almost 1 million a yr, Alipay is really a no brainer for local corporations.
Alexander gives clientele a Chinese digital tactic, creating social media marketing accounts, getting ready posts and checking responses, creating commercials and translation, sites, and advertising photoshoots.
Alexanders has also created inroads into internet marketing in Korea which also has its individual world wide web providers.
Community corporations commission Alexanders to style their websites to generate small business instead than just currently being "pretty brochures".

Web agency in China ! 

The cost of organising a company web site will vary from about $7000 to $50,000 dependent within the size and mother nature from the business.
Alexanders is usually a Google lover, and presents extra traditional companies these kinds of as gain reviews, bettering rating profiles over the search motor, and displays for your massive variety of companies which can be detailed on the Alexanders web site.

speak Mandarin ! 

Mandarin-speaking Alexander worked as being a consultant with KPMG ahead of starting her individual internetmarketing company, rebranding it extra recently to go well with the electronic environment.source
She employs 8 workers straight, which include Mandarin speakers, and outsources some programming to some organization in South East Asia.
Based in a private home in Fendalton for the duration of the performing week, Alexander spends the weekends at her husband John's beef and sheep farm in the vicinity of Amberley where by they love polo and out of doors pursuits, while she has set her cling gliding times guiding her.
Corporation enlargement means Alexander is transferring to commercial premises in Blenheim Rd in which you will discover rising vacancies from enterprises relocating again to your central city.
"Town is cool but I did a study of customers which showed they were extra anxious about straightforward entry and parking."
The price was also compelling with rents in peripheral spots nearer to $200 per sq. metre compared $300/ sqm closer into the central town and much more than $450/ sqm in new properties

mercredi 31 mai 2017

Volkswagen Leader in China

Despite the diesel scandal, "VW" exceeds Toyota in volumes.

Sadly like Japanese in the United States, German is saved by China. The house burns and guests seem to look elsewhere.

In 2016, Volkswagen ignored the rigged diesel engine scandal that has plagued it for eighteen months to capture the world's number one automotive by volume. The German manufacturer thus passed in front of Toyota which had held the top of this ranking since 2008, with the exception of 2011, the year of the tsunami, dominated by General Motors. The Japanese manufacturer sold 10,174,582 vehicles last year (+ 0.2%). That is exactly 137,818 models less than the level posted by its German competitor, whose historical sales have inflated by 3.8% thanks to the success of Skoda, Porsche, Scania and utilities. It will take a few days to know if General Motors, which was "number one" before Toyota, does better, but to tell the truth, it would be a surprise.

That could give a little balm to the heart to Martin Winterkorn, the boss of VW. The former leader sees his will accomplished while German justice is actively investigating his role in the affair of the trick. Ironically, Volkswagen reached its goal - to exceed the 10 million mark and to win the title of world number one - one year after officially abandoning the aggressive race to the volume which probably pushed him to the fault. "We have managed to stabilize the activities of our operational business under difficult conditions," said Matthias Müller, the successor of "doktor Wiko", twenty days ago.

Different dynamics in China ! 

The difference between the two mastodons remains nevertheless tenuous. But photography does illustrate the differences in dynamics, starting with the evolution in a Chinese market on which it hardly sells Diesel. Toyota, Japan, sold only "1.2 million units" in the Chinese market last year (+9), despite the lack of SUVs, the urban 4x4s that are all the rage in the world. %), While its rival flamed 12%, to 4 million vehicles.

The problem for Toyota is also that the United States, its second lung after Japan, are coughing right now. The manufacturer saw its volumes decrease by 2%, to 2.45 million units. On the spot, Volkswagen, vilified for months by the American authorities and justice, does not do better: its sales fell by 2.6%, to 591,000 vehicles.

Entrepreneur spirit

An ominous performance for the duo. Especially as observers predicted a market plateau in the coming years. The arrival of Donald Trump in power could help boost demand, but Toyota has attracted the wrath of the new White House host for its plant project in Mexico. Despite the promise to invest $ 10 billion over five years in its American factories, the former real estate tycoon has sacked the group in his ropes, chastising his imports from Japan - "the biggest boats he 'Ever seen'. Less exposed to the US market but risking like all German manufacturers to be criticized by Donald Trump, Volkswagen could especially benefit from its dynamic Chinese to maintain its position for some time yet

Read also :
Chinese Suppliers invest in Technology
Digital in China important for VW

jeudi 11 mai 2017

M&M's World in Shanghai is closing (too expensive)

M&M's World in Shanghai  is closing 

East Nanjing Road, the energetic and clamouring street through Shanghai's Huangpu focal locale, has been experiencing real remodels. What's more, one of the most up to date occupants at the Brilliance Shimao International Plaza is set to draw in both neighbourhood inhabitants and travellers alike to the thriving range. M&M's World Shanghai will welcome guests to a one of a kind retail encounter that joins shopping and excitement, with an eye-finding, famous looking store that draws in and interests devotees of the M&M's® mark from everywhere throughout the world.

Brand Problem? 

M&M's is the world's greatest chocolate mark and a prevalent and developing brand in China and crosswise over Asia. The brand, in association with Mars Retail Group, which works the M&M's World stores over the globe, chose Shanghai as the perfect city for the main M&M's World store in Asia, because of the city's really worldwide feel and request. The area in the Brilliance Shimao International Plaza seemed well and good for the world's greatest chocolate mark, as East Nanjing Road is the busiest person on foot road in China and a very went to visitor goal in Shanghai.

1,600 square meters in Nanjing Street

The store will be 1,600 square meters, spreading over two stories, and convey a wide assortment of stock, including attire, kitchenware, rich and exceptionally outlined Shanghai-and China-themed M&M's marked items, for example, mugs, tins and T-shirts. Uncommon attractions including the famous M&M's characters are likewise situated all through the store to speak to the Chinese culture.
M&M's World stores offer a connecting with retail condition that likewise engages guests through intuitive open doors that breathe life into the brand. Guests to the M&M's World stores over the globe are welcome to peruse stock in a conventional sense as well as to genuinely encounter the brand through engaging elements, for example, life-size M&M's Characters and the Great Wall of M&M's chocolate, the world's biggest M&M'S sweet divider, where guests can make their own particular altered mix of M&M's chocolate confections.
Yet, a Bad news is here! The four-story M&M's World on Nanjing East Road will shut down briefly while the Brilliance Shimao International Plaza where it's found experiences remodels. Uplifting news, it will offer 40-80% off on its items while supplies last or until its end date on May 15.

M&M in Shanghai

The Shanghai branch is the world's fifth since forever M&M's World and the first in Asia. Alternate areas are Las Vegas, Orlando, New York and London. The Shanghai store, which appeared in 2014, additionally houses the world's biggest mass of M&Ms, fittingly named "The Great Wall Of Chocolate." It's as yet vague if they'll move the store to another area in the city or whether they'll hold up until the shopping center is repaired to open it once more.
Aside from chocolate, the store offers an enormous scope of M&M stock, for example, T-shirts, toys and kitchenware alongside some China just items.

In any case, amaze! - the conclusion is 'just for a year', as indicated by shop staff. What's more, from now until they're shutting date, which is May 15, you can get from 30-80-percent off items. Might need to watch that expiry date before you purchase however.

dimanche 30 avril 2017

Indonesia wants to recruit the Chinese e-Commerce gourou, Jack Ma

It Seems Indonesian Government Offered Job To Jack Ma

Everybody knows who is Jack Ma and if you don’t then you are not Chinese at least. Jack Ma is the founder and CEO of the Chinese e-commerce giant, Alibaba. Jack Ma is undeniably the best man in Asia's web based business history. As organizer of Alibaba and a noteworthy partner in both that organization and its e-installment spinoff Ant Financial, Mr. Mama surely keeps occupied. Yet, he may be going to get much busier, as he's quite recently landed another position offer. Indonesia has solicited the administrator from China's Alibaba Group Holding, Jack Ma, to go about as counselor in the advancement of the Southeast Asian nation's beginning internet business industry, as per a video discharged by the legislature. To advance development in the internet business industry, the legislature is setting up a "directing panel" comprising of 10 clergymen for which it has requested that Alibaba's Ma be a counsel,Communication and Information Minister Rudiantara said.

Alibaba confirmed

An Alibaba representative affirmed that Ma was made a request to be counsel to Indonesia's internet business directing panel, yet declined to state whether he had acknowledged the offer. It's not unimaginable that he may acknowledge the offer, however. Alibaba unmistakably is occupied with Indonesia's web based business advertise. It purchased a controlling stake in Southeast Asian internet business monster Lazada prior this year, and Lazada Indonesia has seen some authority rearranging and Alipay reconciliation since Alibaba steered. Given Alibaba's enthusiasm for the market, an administration counselor position that would permit Jack Ma to conceivably specifically impact Indonesian online business approach may be difficult to turn down. All things considered, it's not clear definitely what his part would be on the off chance that he choosesto acknowledge.

helping Indonesian E-Commerce

Outside of his organization's desires in Indonesia, Jack Ma should measure another variable when settling on his choice: how helping Indonesia is probably going to play in China. Chinese remarks on a news anecdote about Ma being offered the guide position were brimming with outrage at Indonesia, refering to grievances extending from the 1998 Indonesian mobs that focused ethnic Chinese to momentum South China Sea debate. Some analysts recommended Jack Ma ought to take the position with the goal that Chinese organizations can "win away" a greater amount of Indonesia's cash. Others said he ought to disregard or deny the demand. This places Ma in a troublesome position. Tolerating the offer would likely be the best move for Alibaba's Southeast Asian business, yet it could likewise gain the organization the fury of Chinese patriots, harming itself in its own home market.

About Jack Ma

China's wealthiest man says he was more joyful winning $12 a month. Since China is still significantly more imperative to Alibaba than Southeast Asia, it's difficult to see Jack Ma taking a chance with the organization's local status in the expectations of increasing some preferred standpoint in a littler market abroad. Yet, is tolerating the position a genuine hazard? Are the furious analysts a little however vocal minority, or do they speak to a genuine supposition that could really hurt Alibaba? Those are inquiries Jack Ma should reply before he can give his own response to Indonesia.Since parts are developed starting from the earliest stage, of the enormous advantages is that it produces far less piece metal than in customary assembling.

$27.2 billion Asset

Yet, it now looks like Jack Ma, one of the wealthiest men on the planet with an expected total assets of $27.2 billion, will offer his savvy understanding into the web based shopping industry to our neighbor Malaysia. Ma was intended to be the substance of a monetary bundle go by the legislature prior this year to help build up the web based business industry, with the Alibaba head offering guidance on the best way to smooth lawful and framework boundaries to Indonesian online organizations. 
In spite of the mishap, Rudiantara said that the arrangement to quicken Indonesia's internet business area would proceed and they would stay in contact with Ma to get his contribution and also contribution from different specialists in the field. These activities f two governments to acquire the services of one men show the greatness and skill level of that men. It is truly that not everything about this man is legendary but this man has the potential to manage big things. He has experience of extreme and management and he loves to manage complex activities. Indonesian government was thinking right to get some tips from this man to organize their system but Malaysia is always one step ahead pf Indonesia and it provide thins once again. 

samedi 18 mars 2017

Top Wechat Marketing Strategies

Top 8 Promotion Strategies on WeChat

These days, everybody who knows China and how to work together in this nation will reveal to you that web-based social networking stages like Tencent's WeChat are the future with regards to showcasing systems. Truth be told, in view of this system, each little organization utilizing WeChat has turned into a genuine contender. Since they can focus on a colossal rate of the populace. There are more than 300 million individuals utilizing WeChat, an immense number of potential shoppers.

Free Gifts Get Enormous Attention

At present, promoting is changing into a more perplexing and progressively crucial instrument of connecting with shoppers. There has been a discernible outlook change with the ascent for goodness' sake on the web and portable. In this way, some particular and strange advancement crusades tend to assume a more noteworthy part in advancement than other average techniques.

Identification Of Target Market

Your organization has a sellable item or administration. You have as of now made an open record on WeChat. Presently, ample opportunity has already past to get this show on the road. Presently you need to commit a lot of time and assets to recognize the objective markets. This will help you expand the promoting and business ROIs. Your business has to comprehend what records and gatherings might be possibly keen on the offerings. Presently, you need to recognize your intended interest group and afterward to pick the privilege WeChat advancement system. The most ideal approach to do this is to employ an advanced promoting organization that is found and is working in China.

Run Smart Campaigns

You must be prepared to act rapidly if opportunity thumps at your entryways. You may draw more individuals into tailing you on WeChat on the off chance that you run a glimmer deal battle. The quantity of the items offered at a significant huge markdown is normally restricted. As far as possible and limited accessibility overwhelm purchasers into purchasing on motivation. This WeChat advancement procedure permits you to acquire a considerable measure of new clients and furthermore devotees on WeChat as these satisfied individuals will check your QR code and afterward tail you on WeChat

Smart QR Code

The most critical WeChat advancement technique is to make your organization's QR code effectively discoverable. Examining QR code is the most ideal approach to be found on WeChat. Your QR code ought to be reasonable with the goal that clients can check it on the application. Making your organization's QR code on WeChat more customized is a capable approach to draw in more clients. You can pick the style for your QR code from an awesome assortment of topics. They extend from the great topics to more surprising ones.


  Socialize With Admins of Other accounts

You can advance your WeChat account by banding together with other WeChat account proprietors that have an expansive number of devotees. Records of numerous chic brands and superstars have a great deal of fans. This will permit your business to be introduced to people in general for assessment. As indicated by a review finished by Bomoda, such brands as Dior, Gucci, and Louis Vuitton are the best extravagance design marks in China which created the most astounding key supposition pioneer (KOL) engagement.

Target Communities with individuals

You know your intended interest group and ceaselessly support associations with them.

Consequently, you may effectively discover in which groups your imminent customers love to hang out. At that point you have to begin a fascinating discussion with individuals in an assortment of groups on WeChat. You can interface with people and their gatherings in a similar group. Such a consolidated approach would be the best WeChat advancement strategy.Therefore, you ought to seize the open door and dispatch extraordinary advancement battles for countless, alluring them to tail you on WeChat. You may likewise offer them your participation and dependability programs in such discussions.

Utilize Other Social Media Options

You need to recognize which channels of web correspondence your intended interest group employments. Where are your forthcoming clients more dynamic? What stage they like increasingly and invest the most energy in? Subsequent to distinguishing them, limit your look: now you have to acknowledge which of these systems are conveying the most for your business. In light of the consequences of your examination, you can choose where you ought to do the showcasing of your items to Chinese clients. Likely, you will pick one or few of these renowned stages, for example, Weibo, QZone, QQ, Weixin, and Pengyou.

Generate Valuable Content

The adequacy of online networking is associated with the inborn craving of clients to impart substance to companions and the world. Thus, you should concentrate on the force of this longing with regards to making content for your WeChat account. You require a substance that stimulates a peruser's interest and draws them into perusing more. 

vendredi 17 mars 2017

Starbucks invests big on Wechat in China

Starbucks invests big on Wechat in China

Starbucks has advancement in China, where people can utilize Mobile App WeChat to send their companions espressos gift authentications. The component, which touches base in time for Valentine’s Day, is called “Say it with Starbucks.” That’s a statement with a double meaning, since the expression in Chinese sounds like “say it with your heart.”
Starbucks has done comparable social gifting advancements before with Facebook and Twitter. What makes this version diverse is that WeChat’s not only a social stage – it’s now a gigantic divert for Mobile installments in China, and for gifting cash.
At Chinese New Year, people in China utilize the WeChat Mobile App to send virtual hongbao – red envelopes containing money, frequently in little totals – to loved ones. Gifting hongbao is a nearby convention, and Chinese web goliath Tencent Holdings’ WeChat took them into the computerized world in 2014 in one of the greatest showcasing upsets of the most recent couple of years in China. It utilized sharp gasification to draw people into experimenting with the installment framework – and urgently, to either send or gather hongbao from companions, people needed to interface up their financial balances to the App.
The amusement changed WeChat into a far reaching Mobile installment stage and an opponent to Alipay, which is partnered with Alibaba Group. It proceeded with this year, and Tencent says that an astounding 46 billion computerized hongbao were sent more than six days to check the occasion. (The phenemenon is unquestionably tremendous; however the numbers discharged by China’s web monsters now and again strain credulity.)
- See more at:

jeudi 16 mars 2017

Baidu Better than Google in the Stock Market

Baidu, Google Chinese, has grown dramatically and all-out, diversifying into a wide range of activities. It has enormous potential in the stock market.

While Baidu, the "Chinese Google", recently published half-hearted annual accounts, the high-tech champion of the Middle Empire has nothing to envy to his American counterpart. Louis d'Arvieu, managing director of the Sextant Grand Large fund at Amiral Gestion, said the Chinese giant had a similar track record and had great potential. Overview.

Baidu was created by Robin Li, a Chinese engineer "having had the same intuition in the nineties as Larry Page" (one of Google's founders), that "a good search engine needed to prioritize pages based on Of their popularity, measured by the number of other pages referring to it, "reports the manager. Robin Li having obtained results more relevant than those of other search engines, he filed a patent, even before Google

samedi 11 mars 2017

China : A digital Market

China is rapidly and consistently becoming the center of advertising. Shanghai advertising market is booming and have the maximum transaction of funds. The sudden advance of digital marketing is now giving a complete career in the marketing market. The emergence of applications for Android, iOS, Windows, Apple and other forms of operating systems are causing traffic to get a flexible entry. The higher the consumption, the higher the income meter. In short, the advertising market in China is booming.source

Welcome to this amazing digital world ! 

One of the renowned advertising agencies is Gentleman, where digital content is in bulk and the cream of marketing experts are making it inexplicably desirable. They have the best of tools for SEO and optimization that is giving subsequent announcements throughout the country of China. You should not forget that China's population is high so the maximum market catch brings the maximum income. Gentleman has all the tools and navigation power that is setting the high platform of China's digital market. The popularity is increasing at a rapid pace that has always been widespread in the Asia-Pacific region.

Small Agencies on the Top 

The domain of this organization is incredible and the heritage that has created on China is remarkable. The contribution of this organization is in the areas of Tourism and Beauty and has created masterpieces in lots. Other areas include the B2B industry, food, beverage, fashion, investment and real estate. The digital Agency has the best digital marketing tools, which are the exclusive property of the company. These optimization tools are effective and essential for the marketing of digitization. The strongest area is web site optimization. China has beaten everything with its SEO and SEM. Reference to the payment system is very popular in China.

The efficiency behind success has several folds

The company has worked on its weakness and strength and has created the digital marketing tool. Chinese search engines were in their basic forms; This organization raised him with his skills and knowledge along with the hard work of the experts. The result was the high traffic rush. Articles cover the story from the beginning until the digital landscape was created. Today it has reached its pinnacle and is now the pioneer of Chinese digital marketing.
Read also :

vendredi 24 février 2017

Tips to Develop the top 100 cities in China

Brands are familiar with the Asian power markets of Hong Kong, Tokyo, Seoul, Shanghai and Beijing. However, as profit margins shrink in these key markets, retailers are turning to the less well-known Tier II Chinese markets to take advantage of double-digit growth.

The Tier I cities of China such as Beijing, Shanghai, Guangzhou and Shenzhen have developed economies and have become familiar names in the West, especially after the 2008 Olympic Games and the 2010 World Expo. Small, on the other hand, are much less understood by the Western world. It is these rapidly developing metropolis that will drive China's growth in the coming decades. Here are 5 keys to succeeding in these flourishing retail markets.

1. China's Distribution market Situation 

China's retail sector has contributed significantly to overall GDP growth, especially in recent years. In some markets, such as Chengdu, the growth of retail trade has even seen rates higher than that of general GDP. The city is showing a new class of consumer who wants the latest in fashion and household goods.

China's retail market is the second largest in the world, with only the United States selling more dollars. According to China Daily, retailers have scored US $ 3.87 trillion with China retail sales shooting up 13.1% from 2012. Level II cities make up larger shares of that amount as growth In Tier I cities decelerate to the lower half.

International retailers are finding attractive markets outside of Tier I cities. With available revenues increasing at much faster rates in Tier II cities, Chinese consumers in these markets eagerly snatch western brands and luxury goods.

Digital in China ! 

When surveying customers at their largest outlets in Shanghai and Hong Kong, national and multinational retailers are discovering that a growing share of sales comes from wealthy visitors from smaller cities. Retailers now see the need to establish a presence on line via Digital Marketing in smaller cities to serve the nouveau riche distributed throughout China.
See more information about Digital in China

2. Understanding the local market 

A retail brand will be directly associated with its location and selection of projects within a Chinese market. As in any part of the world, a carefully selected location will be needed to maximize potential and success in a new city.

Tier II China may present unique challenges when it comes to the selection of sight. The main locations can be very difficult to identify without the help of a local presence or consulting firm. Brands should be careful in selecting real estate partners who not only have the knowledge of the market but also the interests of retailers in mind. Steps to ensure the agent is on your side include confirming which developers work and which side pays the agency fee. International developers including Daxueconsulting  as well as local developers like China Resources Land have considerable experience working with foreign brands on their projects throughout China.

Check at this Report about food in China

They will provide professional management and service and reduce the risk of a smaller owner leaving the business. Smaller homeowners are also known for selling busy stores, often forcing the current tenant. Trademarks should be ready to sign contracts in Chinese and understand contractual obligations and evictions are handled differently from market to market.

3. Think, learn, and react locally

The perception of the brand in China is paramount for retail success. Chinese consumers put a lot of weight on how the use of a particular brand will be perceived in their social circles before making a purchase; Price is of secondary importance.

This is good news for luxury brands; Occasionally, Chinese shoppers will see their shop windows and buy entire cabinets without looking at the price. But what about the small international brands that want to jump to the Chinese market?

  1. Use Baidu Instead of Google 
  2. Use Wechat Facebook
  3. and Use Weibo instead of Twitter

Smaller retailers need to be realistic about their brand's market knowledge. They may have to invest in large advertising, marketing and social media campaigns before Chinese consumers begin to understand and accept them. Patience, creativity and commitment are fundamental to this whole process.

mercredi 15 février 2017

Chinese outbound traveller: a huge booming market

Until 2013, Hong Kong was the preferred destination for outgoing tourists from China, due to its cultural similarity, travel costs and accessibility through distance travel. On top of that, Hong Kong offered a shopping paradise, and that was a strong motivator for Chinese tourists at that time. But since 2014, a growing number of Chinese tourists exit for other destinations that experience historical and cultural experiences, as well as shopping.

At the beginning of November 2015, the top five destinations for Chinese travelers were South Korea, Thailand (263%), Hong Kong (%), Japan (+ 157%) and Taiwan (+ 54%).

Europe remains the most popular destination for Chinese traveling outside Asia, showing a 97 percent increase in the number of air visits and overnight stays over the past four years. Followed by North America (+ 151%) and the Middle East (+ 177%). Africa remains the least visited destination by Chinese tourists - but with signs that this could change, as visits have increased by 306 percent of the increase since 2011. Laurens van den Oever, Global Head of Travel and Hospitality Research at GfK, commented: "Outbound tourists in China remain strategic in Hong Kong and their businesses - but other destinations are jumping ahead to win Favors Destinations such as Hong Kong need compensation for the new breed of young independent travelers, in order to understand how to better attract and capitalize on the growth of tourism output from China.

In France, Chinese tourists spend on average 40% of their budget once there in shopping. Expenditure exploded with a 40%-increase between 2011 and 2012, thanks to a more favorable exchange rate and higher wages.

The new whole of China: not "tourists", but "travelers"

According to GfK data, half (50%) of travelers from China are aged between 15 and 29 years - the millennium group - while more than one-third (37%) are between 30 and 44 years of age and 10 % 45 to 59 years. The size of the millennium group within China's travelers makes it a commercially attractive target audience for destinations that seek to attract Chinese tourists. This attraction is enhanced by the fact that two-thirds (66 percent) of the Chinese Millennials belong to the high-income bracket. Not only that, but their financial situation must increase as their careers progress, since September Millennials out of ten occupying executive or professional positions.
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Chinese social networks are undoubtedly the right channel; it starts to be a well-known fact given how much we have all heard about the Chinese tourist wave. According to data released by the United Nation, We are talking about 100 million Chinese tourists who have spent $129 billion worldwide.

Understanding the desires that motivate this section is important for travelers from China is therefore paramount.

An annual study by GfK shows that the Chinese Millennials are more ambitious than their predecessors, aged 50 and over - and more hedonistic in their willingness to spend money to indulge and have pampered. They are also slightly less price sensitive, the larger buyers of luxury goods in Asia Pacific.

Almost more important for the travel market is that the Chinese Millennials also cherish freedom more than their parents or grandparents; They want the ability to pursue their passions and go after meaningful, adventurous and exciting experiences. They are also technologically smart with almost everyone have a smartphone and are heavily involved in sharing experiences on the social media platform.

For destinations that seek to attract this lucrative group, then, the ideal approach is to approach it not as tourists but as independent travelers who respond to opportunities to plan personalized travel.

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samedi 21 janvier 2017

Chinese Car market January 2017

China's auto sales increased rapidly in 2016, Benefiting from national policy of Purchasing Tax Reduction for vehicles with 1.6L engine or smaller displacement.

  •  In 2016, China produced 28.119 million 
  • sold 28.028 million automotives, 
  • increased 14.5% and 13.7% compared with 2015. 
  • The top 10 OEMs sold 24.76 million vehicles in 2016, account for 88.34% of the total. 

 The top 15 Chinese OEMs are

  1. SAIC, 
  2. Changan, 
  3. Dongfeng, 
  4. BAIC, 
  5. Great Wall, 
  6. Geely, 
  7. JAC, 
  8. Chery, 
  9. FAW, 
  10. BYD, 
  11. Brilliance, 
  12. GAC, 
  13. Zotye, 
  14. Lifan 
  15. and CNHTC. 

 For passenger cars, the top 15 Chinese OEMs are SAIC, Changan, Great Wall, Dongfeng, BAIC, Geely, Chery, BYD, GAC, JAC, Brilliance, Zotye, FAW, Haima and South East Motor. For commercial vehicles, the top 15 Chinese OEMs are BAIC, Dongfeng, Changan, SAIC, JAC, FAW, CNHTC, Lifan, Brilliance, SXQC, Great Wall, Kinglong, Yutong, Chengdu Dayun and Tangjun Ouling.

 China Association of Automobile Manufactures predicts the auto sales in China will have 5% increase in 2017, reach 29.4 million vehicles.

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dimanche 15 janvier 2017

Brands in China Are Going the Digital Way for 2017

China's e-commerce is thriving in contemporary times. Every day about 150,000 new buyers from China join the million people already in the e-commerce business. According to trade analysts, this number soon doubled by the year 2020 an estimated $ 1.5tn. Future for brand development and online retailing seems to be brilliant with constant innovation in the e-commerce market in China.

Social Shopping in China

Most major brands in China are competing for leadership in the e-commerce industry in China. However the brands that integrate your business model with customer experience and co-creation attempts with consumers in the online and offline world will survive and reap the benefits. These brands not only create a niche for themselves, but will outperform their competitors and become the key player in the dynamic world of e-commerce in China.

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Digital Marketing and E-Commerce in China

Digital marketing is on the rise in China. Digital and e-commerce hand making all the more successful. Most brands in China are pursuing digital marketing strategy in order to take over the e-commerce market and gain an edge over their competitors. Since Chinese children are technology experts and mostly online shopping, most brands and companies have understood that there is no better way than the Internet to capture the e-commerce market. Most brands in China are investing in the e-commerce market in China for the fact that they can reach one million consumers at one go.