dimanche 6 août 2017

The Future of the Education in China



In 1903, the first text on the establishment of an education system at the national level was published in China. The Zòudìng xuétáng zhāngchéng (Imperial regulation on schooling) establishes a schooling divided into primary (nine years), secondary (five years), higher and university (six to seven years) education. Because of the importance he attaches to classical books, Mandarinism was abolished in 1905.

The future of China  !




In the early 1950s, the System of National Examination of Access to Higher Education (SENES) was created by the Government of the People's Republic of China, under the name of Gaokao. The new China needs cadres. Students who graduate from high-school secondary schools, workers and peasants, are recruited as students in order to appoint them in the industry or in the administration, if they obtain the minimum marks required. Until today, apart from an interruption during the Cultural Revolution (1966-1976), meritocracy still plays a decisive role in China. A disaster occurred with the Cultural Revolution. Mao Zedong said:

School in China 

School classes are too heavy, they hurt young people in daily tension. Courses can be reduced by half. It is not appropriate for students to read everyday, they could participate in productive work and social activities. The current methods of examinations, with strange questions, surprise, that confuse, are like approaches in front of the enemy.

tradition VS modernity 

Black tea eggs are traditionally sold in the street and on the markets. The words "miss (...) All the examinations had been abolished, the universities were closed. In the early 1970s, some universities were reopened, but they recruited only "student-peasant-soldier" students on the basis of a very basic examination. For example, a candidate who had been unable to complete the physical chemistry copy and had expressed his wish to enter the university was finally admitted and became a political star of the day. He was called "the hero with empty copy". A film told the story of university admission through "calloused hands" - a sign of physical and painful work - not a written exam. The university entrance examination is then abolished, despised merit and the status of intellectuals dramatically lowered: "The man who manufactures the missiles earns no more than the one who sells eggs to black tea." 2 Families, the importance given to education collapses. Parents no longer care about learning their children, students live day to day in school.

The Gaokao was re-established in 1977, but the social situation changed dramatically. First, the state has begun to implement the one-child policy. An expression perfectly reflects the reality of families: "wanting her child to become a dragon", that is, a genius. Secondly, the "key schools" (zhongdian xuexiao) or elite schools have been created and are highly sought after. The gap between good schools and ordinary schools has widened. Parents seek by all means to have their children admitted to a key school. Finally, the industrialization and commercialization of education have developed silently. In Beijing, the costs of "choosing the school" can reach 60,000 yuan, or 5,000 euros.

Current reforms


In today's Chinese society, the future of young people depends on their studies and university degrees. To get to a renowned university, you have to get a good result in Gaokao and to do this, you have to study in a good high school, a good college, a good primary school, even a good kindergarten. Competition begins somewhat from birth. This situation is called "teaching for examination" (ying shi jiao yu). 17Since the late 1980s, the term su zhi jiao yu has emerged in the field of education. This Chinese expression means "qualifying education" and its translation into English is "essential-qualities-oriented education". According to the Decision on Further Education Reform and the Promotion of Qualified Education of the State Council (1999), the meaning of "qualifying education" is very broad:

Qualified Education in China

Applying Qualified Education means fulfilling the Party's educational principles in its entirety, aiming at raising the level of the Nation's qualification, emphasizing the creativity and practical skills of students, To form the builders and successors of socialism with ideals, moral principles, culture and self-discipline, enjoying full moral, intellectual, physical, and aesthetic fulfillment.

After the completion of the primary school entrance examination and the college in 1990, the admission of pupils no longer depends solely on their residence. Schools often ask for certificates of various competitions: dissertation, sports, piano, dance, calligraphy, English, etc. The winners of the Olympics are favored. According to one survey, 104 elementary school students attended 338 out-of-school courses, with 3.25 classes per student and 6.5 hours per week. A student from Nanjing had 44 certificates3! At the Maotanchang High School in Anhui Province, known as "the largest examination machine in Asia", there was practically military and centralized management: the twenty thousand pupils had no autonomy, underwent training and exercises School year round, without holidays and, with only two hours of rest per week to change clothes.

The implementation of curriculum reform aimed at achieving a reduction in the school load, but it did not achieve the expected results.

In general, teachers must play an important role in educational reforms. But educational reforms in China have often been launched from top to bottom, and teachers have had little involvement in policy-making. According to a survey carried out by the 21st Century Institute for Educational Research, 74% of teachers responded "strongly" and "strongly agreed" to the question on curriculum reform. However, those who said they were "very satisfied" with the effectiveness of the reform accounted for only 3.3%, for a total of only 21.3% of those who said they were "satisfied" or "very satisfied". On the other hand, those who answered "fair" and "unsatisfactory" were 49.3% and 21%, respectively. With regard to reducing student burden, 47% of teachers felt that the school load had increased with the new curriculum and only 8.5% of teachers thought that it had a tendency to lighten.

"Working ardently to qualifying education, prepare effectively to pass the exam", this sentence can summarize the current situation of education in China. It is the cultural heritage of Mandarinism that plays an essential role.

This tradition is confronted with the challenges of international competition, qualifications being the core of future competition. The PISA survey provided guidance on academic skills. China can not ignore these indicators, but only Shanghai has had the courage to participate in the survey. Indeed, the Shanghai municipality is the most urbanized, its most developed economy, its most advanced culture in China. In Shanghai, at the top of the results of the PISA 2012 survey, "hard work" methods play an important role. The survey leader for Shanghai reported that the average course time is 28.2 hours per week, ranked 9th among the 65 participating countries or regions. In addition, the average time spent doing homework is 13.8 hours a week, putting Shanghai ahead, with roughly double the OECD average (7.9 hours per week ). It seems that the reduction of the school load is not easy: if the Gaokao remains, the teaching for the examination should not disappear.

Educational inequalities


Pierre Bourdieu explained the educational inequalities well by cultural capital. The children of the upper classes inherit from their families cultural resources, such as language and general culture, which the popular layers do not possess. The knowledge transmitted by the school resembles that which circulates in the upper classes, the children of the popular classes can never attain the same rank as the children of the upper classes.



If this interpretation is consistent with the situation in Europe, it is not appropriate for China. Chinese culture is more open. Despite the imbalance of cultural resources, children in poor families have a chance to achieve good academic results if they have intellectual capacity and attendance.

Yearbook of Education in China (1949-1981), Beijing: Encyclopedia of China, 1984, p. 338. The proportion of peasant workers among the newly promoted in Chinese higher education institutions was 27.39 per cent in 1953 and 55.28 per cent in 1958. The peak was reached in 1965 with 71.2 per cent in 1965.4 Of course, these figures are the result of the priority policy given to peasant workers. Although this policy is no longer practiced today (statistics on students of working-peasant origin no longer exist), children of popular origin still have an opportunity to enter the university.


source :
http://m.fumubang.com/mobile/grp_topic/106405_p1_1.html
http://old.moe.gov.cn//publicfiles/business/htmlfiles/moe/moe_2792/index.html
http://www.eaglehouseschool.com/welcome/wellington-schools/wellington-shanghai
http://www.unevoc.unesco.org/go.php?q=World+TVET+Database&ct=CHN
http://www.education-worldwide.de/Education-in-China-7003_e.html



vendredi 16 juin 2017

Startup News

Amazon buying Whole Foods for $13.7B

Amazon surprised markets this morning by announcing plans to acquire Whole Foods Market, the grocery chain known for organic products and high prices. Under terms of the agreement, Amazon will pay $42 per share, a 27 percent premium over Thursday’s closing price, in an all-cash deal valued at approximately $13.7 billion, including Whole Foods debt.

Mobike secures $600M

Bike-sharing service Mobike has secured $600 million in fresh funding to expand its global footprint. The latest investment brings total funding to more than $900 million for the Shanghai-based company, which currently operates in about 100 Chinese cities as well as Singapore and Manchester.

Slack said to be raising $500M

Investors with a spare $500 million have decided it makes sense to give it to Slack. The group work messaging platform is reportedly in talks to raise a half-billion-dollar round at a $5 billion post-money valuation, according to media reports. Previously, it was reported that Slack is also fielding acquisition offers from Amazon and others.

Human-named bots on the rise

Siri and Alexa, you’ve got company. A growing number of popular human names are also doubling as names for AI-enabled bot startups. More than 20 such companies have recently raised funding, as the chatbot and digital assistant space heats up



Mobike
$600M Series E
Mobike is an on-demand bike rental service. The Shanghai-based company operates more than 5M bikes with 100M registered users in 100 cities.
Categories:
Shanghai CHN · Hardware · Mobile Apps · Travel · Transportation
Founders:
Yiping Xia
Investors:
Tencent Holdings (Lead), BOCOM International, ICBC International,

The medical devices Market in China



Nearly 100% of the citizens have some form of health insurance

The public hospitals are the traditional diagnosis and treatment centres for the average citizens and the government claims that nearly 100% of the citizens have some form of health insurance. Therefore they have to bear the expensive charges in hospitals themselves or to resort bribery to secure best treatments. The previous year marked with the violent attack on doctors and nurses by the patients.

Large pressures on large cities

The large demographic area of the country, pressurize the burden on public hospitals in the cities like Ghangzhou, Shanghai and Beijing. To ease the burden on public health care centres the Chinese government has taken initiatives to encourage investments in private healthcare facilities by raising funds and healthcare insurance to cover essential private facilities. Qualified private institutions will also be able to list shares and sell bonds to raise funds. This solves the problem of overcrowding in public hospitals as well as maintaining the peaceful relationship of doctor-patient relationship reported by Bloomberg Business. Some Private clinic in Eyes Surgery are penetring the Chinese market and open eyes center, it is a booming market specially for the wealthy Chinese .Euroeyes for example is a german eyes Center and operate legally in China. 

Increasing Hospitals Exploding the Opportunity for Medical Device Companies
source : http://cosmeticschinaagency.com/increasing-hospitals-exploding-opportunity-medical-device-companies/

mercredi 14 juin 2017

Baidu restores Terracotta Army with AR

Baidu innovation !


But now, Baidu has teamed up with Emperor Qinshihuang’s Mausoleum 
Internet site Museum to revive the visuals of these historical relics with augmented truth (AR) engineering. On Might 18, Baidu launched its AR rendition on the Terracotta Army, Baidu’s AR offerings encompass the Terracotta Pit No.two, kneeling archers, and bronze chariots and horses.
Just after tapping to the digital camera button over the suitable aspect of the look for bar on their Baidu applicationbuyers can discover the AR aspect. Scan a result inpicture (similar to the a few photographs beneathwith the AR aspect, and tap about the ‘click to start’ icon on their mobile phone monitor, and end users can see vivid and colorful digital imaging of terracotta figures overlaid on their own mobile phone.
Alsoearning the picture from the terracotta military the 1st with the world’s 8wonders to be put on the web at twenty billion pixels.Previously this calendar year, Baidu pretty much , adhering to its start of aundertaking directed at in 2015.

lundi 12 juin 2017

Real estate market in China ; lead generation & digital strategy

The online real estate market in China is growing day by day

REAL ESTATE MARKET IN CHINA FINISH THE GOLDEN AGE, AND 50% OF RICHEST MEN IN CHINA GET RICH BECAUSE THEY HAVE INVEST IN REAL ESTATE.

  • EVERY PEOPLE IN CHINA KNOW THAT BUYING FLAT MAKE YOU RICH… AND THE FIRST REFLEX OF CHINESE WHEN THEY WANT TO INVEST : BUYING FLATS.
  • BUT… NOW CHINESE CAN NOT BUY MORE THAN 3 FLATS, OR THEY HAVE TO PAY EXTRA TAXES.
  • REAL ESTATE MARKET IN CHINA IS NOT THAT GOOD AND CONSIDER AS RISKY BY EXPERTS.
  • CHINESE WANT TO HIDE THEIR MONEY WITH SAFE INVESTMENT AND MOST OF THEM KNOW THAT HAVING A FLAT IS A SAFE VALUE.

HOW TO GENERATE CLIENTS REQUESTS FOR YOUR REAL ESTATE COMPANY ?

. The Chinese are getting wealthier, so they inevitably look for better comfort and a better environment. No more pollution, no more confined areas, they now see things big. They select carefully their homes in order to be fully satisfied. Thus, for all real estate professionals, this is a huge opportunity. But then how to generate leads in the real estate field? Decryption with some essential points

How to market a luxury watch brand in China ?

Market your luxury watch brand in China

Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits.The first point is that the high quality watches in China are considered as a “luxury product” for Chinese customers and especially the watches manufactured in Switzerland seem to be of high quality product for the Chinese. In China, there is a real appetite for Swiss watches, as there is a world around authenticity and a story about Swiss watches. In recent years, there has been a slowdown in sales of luxury watches because of the anti-corruption regulations conducted by the Chinese government. 



WeChat : how to use this platform to attract and retain customers

Chinese consumers were too much harassed by advertising offers and ads, you need to stand out from your competitors. WeChat is not an easy social media where you can promote your brand. You can count on WeChat to spread your content, there are two main steps:– Broadcasting attractive content for your audience, and be careful to no share too much commercial content that will give the impression to your audience you are pushing to buy. You need to communicate around the world of the brand. For example offer content with the history of the watch and how they are manufactured, 
How to market a luxury watch brand in China ?

source : http://fashionchinaagency.com/6233-2/


dimanche 4 juin 2017

Alexanders taps into Chinese digital market

Alexanders taps into Chinese electronic industry

Rachel Alexander, proprietor of Christchurch-based Alexanders Digital Internet marketing, helps Kiwi organizations split throughout the wonderful firewall of China.
Unlike the western world's usage of Google and social media marketing, China has its own web companies.
Tencent is the dominant participant listed to the Hong Kong Inventory Trade, the fifth biggest world wide web company while in the globe, and operator of WeChat which has similarities with Fb.
Alexander's corporation was the main New Zealand company to become accredited to promote on Tencent's solutions which includes the potent advertising and marketing tool, WeChat.
But signing up for WeChat is often a difficult process practically akin to creating a web website page and it's one of several companies Alexander can offer you clientele who want to provide retail solutions. (source)


Wechat & Tencent! 


Accreditation to promote on Tencent platforms took several months because of the comprehensive and laborious vetting procedure to stop fraud.
Alexander inquiries the worth of recent Zealand corporations setting up their particular regional sites in Chinese languages for the reason that whenever they would like to reach the largest viewers they should be on Chinese networks.
Chinese do want to offer with formal New Zealand web pages but they are slow to download in China, she mentioned.
These services can also be ever more essential for achieving Chinese tourists within New Zealand simply because most you should not use credit cards in preference to Alipay and WeChat Pay back, an electronic payment process that may be utilised by downloading an application into a cellphone.
With forty per cent of Chinese people now described and totally free impartial travellers and figures predicted to rise from about 400,000 to almost 1 million a yr, Alipay is really a no brainer for local corporations.
Alexander gives clientele a Chinese digital tactic, creating social media marketing accounts, getting ready posts and checking responses, creating commercials and translation, sites, and advertising photoshoots.
Alexanders has also created inroads into internet marketing in Korea which also has its individual world wide web providers.
Community corporations commission Alexanders to style their websites to generate small business instead than just currently being "pretty brochures".

Web agency in China ! 


The cost of organising a company web site will vary from about $7000 to $50,000 dependent within the size and mother nature from the business.
Alexanders is usually a Google lover, and presents extra traditional companies these kinds of as gain reviews, bettering rating profiles over the search motor, and displays for your massive variety of companies which can be detailed on the Alexanders web site.

speak Mandarin ! 

Mandarin-speaking Alexander worked as being a consultant with KPMG ahead of starting her individual internetmarketing company, rebranding it extra recently to go well with the electronic environment.source
She employs 8 workers straight, which include Mandarin speakers, and outsources some programming to some organization in South East Asia.
Based in a private home in Fendalton for the duration of the performing week, Alexander spends the weekends at her husband John's beef and sheep farm in the vicinity of Amberley where by they love polo and out of doors pursuits, while she has set her cling gliding times guiding her.
Corporation enlargement means Alexander is transferring to commercial premises in Blenheim Rd in which you will discover rising vacancies from enterprises relocating again to your central city.
"Town is cool but I did a study of customers which showed they were extra anxious about straightforward entry and parking."
The price was also compelling with rents in peripheral spots nearer to $200 per sq. metre compared $300/ sqm closer into the central town and much more than $450/ sqm in new properties